Our approach

MDA is run by director-level practitioners Amanda and Michael Dawson. Each of us has over 25 years’ experience of running PR campaigns exclusively for clients in the HR sector. We have excellent and well-established contacts in the HR media, the national press and vertical market sectors in the UK. What you see is what you get. We undertake all work ourselves and we aim to develop close and consistent working relationships with our clients (without creating an additional burden on their time). Our clients say: we provide a first class service; we consistently produce high quality content; we understand their businesses; we’re enthusiastic, professional and we deliver demonstrable results. Our commitment is not just to meet but to exceed your expectations. We are both fully-qualified public relations specialists, with director-level experience in leading PR consultancies. As members of the Chartered Institute of Public Relations and the Chartered Institute of Marketing, we abide by their codes of conduct for accountability, transparency, professionalism and ethical business practice.

It is 'how' we work that gives us our competitive edge.

Our approach

MDA is run by director-level practitioners Amanda and Michael Dawson. Each of us has over 25 years’ experience of running PR campiagns exclusively for clients in the HR sector. We have excellent and well-established contacts in the HR media, the national press and vertical market sectors in the UK. What you see is what you get. We undertake all work ourselves and we aim to develop close and consistent working relationships with our clients (without creating an additional burden on their time). Our clients say: we provide a first class service; we consistently produce high quality content; we understand their businesses; we’re enthusiastic, professional and we deliver demonstrable results. Our commitment is not just to meet but to exceed your expectations. We are both fully-qualified public relations specialists, with director-level experience in leading PR consultancies. As members of the Chartered Institute of Public Relations and the Chartered Institute of Marketing, we abide by their codes of conduct for accountability, transparency, professionalism and ethical business practice.

It is 'how' we work that gives us our competitive edge.